Bachelor of Business Administration (BBA)
CRICOS Course Code : 121420G
Programme Overview
The Bachelor of Business Administration (BBA) is a three-year full-time, AQF Level 7 degree designed to help you develop business knowledge, explore your direction and build your capability for contemporary business. The course comprises 96 credit points across 24 subjects: 13 core business subjects, 8 specialisation subjects, 2 electives and a Capstone Business Project. The business core covers communication, management, accounting, business law, economics, digital transformation, statistics, analytics, corporate finance, entrepreneurship and marketing, ethics and corporate governance, and organisational behaviour. You then choose a specialisation in Accounting, Health Service Management, Marketing, or Tourism, Hospitality & Event Management. The BBA is a TEQSA-accredited course (Course ID: CRS1401887).
Subject Highlights
Course structure
Programme structure
The degree comprises 96 credit points across 24 subjects, including a business core, a chosen specialisation, electives and a capstone project.
| Course component | Subjects | Credit points |
| Core business subjects | 13 | 52 |
| Specialisation subjects | 8 | 32 |
| Elective subjects | 2 | 8 |
| Capstone Business Project | 1 | 4 |
| Total degree requirements | 24 | 96 |
Standard full-time study plan
Year 1 / Semester 1
| Code | Subject | CP |
| BBA5101 | Business Communication | 4 |
| BBA5102 | Principles of Management | 4 |
| BBA5103 | Principles of Accounting | 4 |
| BBA5104 | Business Administration | 4 |
Year 1 / Semester 2
| Code | Subject | CP |
| BBA5105 | Australian Business Law | 4 |
| BBA5106 | Business Economics | 4 |
| BBA5107 | Digital Transformation in Business | 4 |
| BBA5108 | Business Statistics | 4 |
Year 2 / Semester 1
| Code | Subject | CP |
| BBA5201 | Specialisation 1 | 4 |
| BBA5202 | Analytics for Decision Making | 4 |
| BBA5203 | Corporate Finance | 4 |
| BBA5204 | Entrepreneurship and Marketing | 4 |
Year 2 / Semester 2
| Code | Subject | CP |
| BBA5205 | Business Ethics & Corporate Governance | 4 |
| BBA5206 | Specialisation 2 | 4 |
| BBA5207 | Specialisation 3 | 4 |
| BBA5208 | Organisational Behaviour | 4 |
Year 3 / Semester 1
| Code | Subject | CP |
| BBA5301 | Specialisation 4 | 4 |
| BBA5302 | Elective 1 | 4 |
| BBA5303 | Specialisation 5 | 4 |
| BBA5304 | Specialisation 6 | 4 |
Year 3 / Semester 2
| Code | Subject | CP |
| BBA5305 | Elective 2 | 4 |
| BBA5306 | Specialisation 7 | 4 |
| BBA5307 | Specialisation 8 | 4 |
| BBA5308 | Capstone Business Project | 4 |
CP = credit points. Each standard semester comprises 16 credit points. Academic Literacies is listed separately as a zero-credit foundation subject. Confirm prerequisites, sequencing and subject availability with LIHE.
Course structure / Specialisation
Accounting
The Accounting specialisation develops a foundation in financial management and strategic planning within business administration. Students examine how financial information is recorded, reported and used to support organisational decisions. The curriculum connects accounting principles with auditing, Australian taxation, information systems and contemporary accounting issues, while management accounting subjects explore planning and control. Corporate and advanced accounting studies extend this foundation to more complex business contexts.
Key areas of study
Reporting and assurance: Explore financial and corporate reporting, auditing and contemporary accounting issues.
Business decisions: Examine management accounting, planning, control and the use of financial information.
Systems and regulation: Connect accounting information systems with Australian taxation and business requirements.
| Specialisation subject | Code | CP |
| Financial Accounting & Reporting | BBA5201AS | 4 |
| Auditing and Assurance | BBA5206AS | 4 |
| Australian Taxation Law | BBA5207AS | 4 |
| Accounting Information Systems | BBA5301AS | 4 |
| Management Accounting for Planning and Control | BBA5303AS | 4 |
| Accounting Theory and Contemporary Issues | BBA5304AS | 4 |
| Corporate Accounting | BBA5306AS | 4 |
| Advanced Management Accounting | BBA5307AS | 4 |
Elective options / choose two
| Elective subject | Code | CP |
| Global Business | BBA5302AE | 4 |
| Forensic Accounting | BBA5305AE | 4 |
| International Business Finance | BBA5309AE | 4 |
| Digital Finance | BBA5310AE | 4 |
Global Business broadens the international business perspective; Forensic Accounting explores a specialised accounting area. International Business Finance and Digital Finance extend the focus to financial activity across markets and evolving digital contexts.
Complete 8 specialisation subjects (32 CP) and 2 electives (8 CP), alongside the BBA core and capstone. Confirm the approved study plan, prerequisites and availability with LIHE.
Course structure / Specialisation
Health Service Management
The Health Service Management specialisation focuses on the administration and operation of health services. Students explore health systems and policy alongside the digital, legal and ethical issues affecting service delivery. The curriculum brings together operations and logistics, leadership, project management, finance, quality and safety. This combination supports an understanding of how health organisations manage resources and respond to changing service needs; it is a management specialisation rather than a clinical qualification.
Key areas of study
Service operations: Explore health service operations, logistics, project management and resource coordination.
Leadership and governance: Examine health policy, leadership, legal obligations and ethical considerations.
Quality and technology: Consider digital health alongside service quality, safety and financial management.
| Specialisation subject | Code | CP |
| Health Systems and Policy | BBA5201BS | 4 |
| Managing Digital Health | BBA5206BS | 4 |
| Legal and Ethical Issues in Health Care | BBA5207BS | 4 |
| Health Service Operations Management & Logistics | BBA5301BS | 4 |
| Health Management & Leadership in Health Services | BBA5303BS | 4 |
| Health Quality and Safety Management | BBA5304BS | 4 |
| Health Services Project Management | BBA5306BS | 4 |
| Health Services Finance | BBA5307BS | 4 |
Elective options / choose two
| Elective subject | Code | CP |
| Aging and Health Management | BBA5302BE | 4 |
| Global Health Management | BBA5305BE | 4 |
| Health Promotion | BBA5309BE | 4 |
Aging and Health Management explores an age-related service context. Global Health Management widens the perspective to international health systems, while Health Promotion introduces another dimension of health service activity.
Complete 8 specialisation subjects (32 CP) and 2 electives (8 CP), alongside the BBA core and capstone. Confirm the approved study plan, prerequisites and availability with LIHE.
Course structure / Specialisation
Marketing
The Marketing specialisation brings together market research, consumer behaviour and strategic marketing to develop a broad understanding of how organisations engage with customers. Students examine digital marketing and integrated communications, then extend their perspective through cross-cultural and international marketing. Customer Experience Strategy connects these areas with the ways businesses respond to customers. The course outline emphasises applying marketing principles to real-world business situations through the wider BBA learning activities.
Key areas of study
Market understanding: Connect marketing research and consumer behaviour with evidence-informed business decisions.
Communication and experience: Explore digital marketing, integrated communications and customer experience strategy.
Strategic perspective: Examine strategic, cross-cultural and international marketing in varied business contexts.
| Specialisation subject | Code | CP |
| Marketing Research | BBA5201CS | 4 |
| Digital Marketing | BBA5206CS | 4 |
| Integrated Marketing Communications | BBA5207CS | 4 |
| Consumer Behaviour | BBA5301CS | 4 |
| Cross-cultural Marketing | BBA5303CS | 4 |
| Strategic Marketing | BBA5304CS | 4 |
| Customer Experience Strategy | BBA5306CS | 4 |
| International Marketing | BBA5307CS | 4 |
Elective options / choose two
| Elective subject | Code | CP |
| Data Analytics | BBA5302CE | 4 |
| Service Marketing | BBA5305CE | 4 |
| Not for Profit Marketing | BBA5309CE | 4 |
Data Analytics introduces a specialised analytical perspective. Service Marketing focuses on service-related customer engagement, while Not for Profit Marketing explores the application of marketing in a different organisational setting.
Complete 8 specialisation subjects (32 CP) and 2 electives (8 CP), alongside the BBA core and capstone. Confirm the approved study plan, prerequisites and availability with LIHE.
Course structure / Specialisation
Tourism, Hospitality & Event Management
The Tourism, Hospitality & Event Management specialisation explores the operation and management of tourism, hospitality and event-related businesses. Students build an industry foundation before examining contemporary issues, global trends and policy, information systems and relevant law. Hotel and resort management sits alongside tourism governing bodies and event sponsorship and fundraising. The course outline emphasises linking industry knowledge with practical business insights across these interconnected sectors.
Key areas of study
Industry context: Explore global trends, policy, contemporary issues and tourism governing bodies.
Operations and systems: Examine hotel and resort management, information systems and industry law.
Events and engagement: Consider tourism and event sponsorship, fundraising and related business activities.
| Specialisation subject | Code | CP |
| Principles of Tourism and Hospitality | BBA5201DS | 4 |
| Contemporary Issues | BBA5206DS | 4 |
| Global Trends and Policies in Tourism and Hospitality | BBA5207DS | 4 |
| Information Systems in Tourism and Hospitality | BBA5301DS | 4 |
| Tourism and Hospitality Law | BBA5303DS | 4 |
| Hotel and Resort Management | BBA5304DS | 4 |
| International Tourism Governing and Apex Bodies | BBA5306DS | 4 |
| Tourism and Event Sponsorship and Fundraising | BBA5307DS | 4 |
Elective options / choose two
| Elective subject | Code | CP |
| Ecotourism | BBA5302DE | 4 |
| Cultural Heritage and Tourism | BBA5305DE | 4 |
| Event Planning and Management | BBA5309DE | 4 |
Ecotourism and Cultural Heritage and Tourism provide different tourism perspectives. Event Planning and Management extends the event-related focus. Together, the elective options allow students to explore selected industry interests within their study plan.
Complete 8 specialisation subjects (32 CP) and 2 electives (8 CP), alongside the BBA core and capstone. Confirm the approved study plan, prerequisites and availability with LIHE.
Entry Requirements
Domestic Students:
Academic Requirements
- Australian Year 12 with ATAR 65 or equivalent; an alternative ATAR may be considered with interview; or
- A recognised foundation studies program; or
- One (1) year of university studies.
Other academic backgrounds may be assessed individually. These are LIHE’s general undergraduate entry requirements. LIHE assesses course-specific eligibility; meeting a minimum requirement does not guarantee an offer. Confirm any BBA-specific requirements with Admissions.
English language requirements:
Domestic English qualification pathways are listed on LIHE’s Domestic Students Entry Requirements page. For applicants requiring an English test, LIHE publishes IELTS overall 6.0, with at least 5.5 in writing and speaking.
Test evidence must be no more than two years old at course commencement.
Additional entry requirements
LIHE does not accept students under the age of 18. You are required to have turned 18 before the first day of Orientation week.
Equity measures
LIHE facilitates access to applicants from underrepresented and/or disadvantaged groups, including:
- Part or full-time carers
- Persons with disabilities
- Persons experiencing mental or physical health concerns
- Mature-age applicants
- Single parents
- People for whom English is a second language
- Persons who identify as LGBTI
International Students:
Academic Requirements
- Australian Year 12 with ATAR 65 or equivalent; an alternative ATAR may be considered with interview; or
- A recognised foundation studies program; or
- One (1) year of university studies.
Other academic backgrounds may be assessed individually. These are LIHE’s general undergraduate entry requirements. LIHE assesses course-specific eligibility; meeting a minimum requirement does not guarantee an offer. Confirm any BBA-specific requirements with Admissions.
English language requirements:
- IELTS: An overall band score of 6.0, with at least 5.5 in writing and speaking.
Other accepted tests are listed on LIHE’s International Students Entry Requirements page. Confirm the applicable BBA standard and accepted evidence with Admissions.
Test evidence must be no more than two years old at course commencement.
Additional entry requirements
LIHE does not accept students under the age of 18. You are required to have turned 18 before the first day of Orientation week.
Equity measures
LIHE facilitates access to applicants from underrepresented and/or disadvantaged groups, including:
- Part or full-time carers
- Persons with disabilities
- Persons experiencing mental or physical health concerns
- Mature-age applicants
- Single parents
- People for whom English is a second language
- Persons who identify as LGBTI
Career Opportunities
After your degree
Career opportunities
Business knowledge can support a range of roles. Your pathway will depend on your specialisation, experience and employer requirements.
Accounting
Potential pathways include accounts support, financial reporting support and accounting-related business roles. Professional designations may require further study, assessment or membership criteria.
Health Service Management
Potential pathways include health service administration, operations coordination, project support and quality administration in health organisations. Clinical roles require separate qualifications.
Marketing
Potential pathways include marketing coordination, digital marketing support, market research support and customer experience roles.
Tourism, Hospitality & Event Management
Potential pathways include tourism operations, hospitality administration, event coordination and sponsorship support. Specific roles depend on experience and employer requirements.
Planning your career
Explore vacancies in your preferred field and compare the skills, experience and credentials employers request. Prepare a CV and examples that show your strengths. Check additional qualification or professional-body requirements directly before pursuing a role that requires them.
Career examples are indicative. Completion does not guarantee employment, a particular salary, professional registration, a visa or a migration outcome.
Program Aim
The Bachelor of Business Administration aims to develop your business knowledge, help you explore your direction and build your capability for contemporary business. You will complete a broad business core before focusing on a chosen specialisation in Accounting, Health Service Management, Marketing, or Tourism, Hospitality & Event Management, supported by electives that let you explore selected interests within your study plan. The degree culminates in a Capstone Business Project.
Core Employability
The BBA combines a broad business core with a chosen specialisation, electives and a Capstone Business Project, linking business knowledge with real-world business situations. To plan your career, explore vacancies in your preferred field and compare the skills, experience and credentials employers request. Prepare a CV and examples that show your strengths, and check additional qualification or professional-body requirements directly before pursuing a role that requires them.
Career examples are indicative. Completion does not guarantee employment, a particular salary, professional registration, a visa or a migration outcome.
Indicative Study Load
LIHE requires 12 hours per week of scheduled classes and self-directed study for a 4-credit point subject. This workload requirement typically comprises 3 hours of directed teaching and learning activities in lecture or workshop settings and 7-9 hours of self-directed study. You should expect to spend approximately 10-12 hours per week per subject over 12 weeks (total of approximately 144 hours) on learning activities.
Each standard full-time semester of the BBA comprises 16 credit points (four subjects).
FAQ
About the Program
What is the BBA program about?
The Bachelor of Business Administration is a three-year full-time, AQF Level 7 degree. It comprises 96 credit points across 24 subjects, including a business core, a chosen specialisation, electives and a capstone project.
What is the focus of the BBA?
The course focuses on developing business knowledge and building capability for contemporary business. The core covers business communication, management, accounting, Australian business law, economics, digital transformation, statistics, analytics, corporate finance, entrepreneurship and marketing, business ethics and corporate governance, and organisational behaviour.
Which specialisations are available in the BBA?
Four specialisations are offered: Accounting; Health Service Management; Marketing; and Tourism, Hospitality & Event Management. Confirm available specialisations for your intake with LIHE.
What are the dates for the BBA intake?
LIHE typically offers intakes in March, July and November. Ask LIHE Admissions to confirm BBA intake dates and available specialisations before you apply.
Admission
What are the minimum academic qualifications required for admission into the BBA program?
LIHE publishes the following general undergraduate pathways:
- Australian Year 12 with ATAR 65 or equivalent; an alternative ATAR may be considered with interview; or
- A recognised foundation studies program; or
- One (1) year of university studies.
Other academic backgrounds may be assessed individually. Meeting a minimum requirement does not guarantee an offer.
What documents are required for the application process?
Prepare identification, academic qualifications and transcripts, and English proficiency evidence where required. Ask Admissions about certified copies, translations and documents for any credit application.
Do I need to attend an interview as part of the admission process in the BBA program?
An alternative ATAR may be considered with an interview. LIHE assesses your eligibility and may request further information.
Is there a minimum age requirement for the BBA program?
Yes. Applicants must be 18 before Orientation Week.
How do I apply?
Confirm your course and intake with LIHE, prepare your documents, then submit your application using the application links on the LIHE website or through an authorised education agent. If offered a place, read the conditions, written agreement, payment schedule and refund policy, and complete the acceptance steps before commencing.
Program Structure and Duration
How long does the BBA program take to complete?
The Bachelor of Business Administration is 3 years full-time, across 6 semesters.
What is the graduation minimum credit requirement for BBA program?
You must complete 96 credit points across 24 subjects. Each subject is worth 4 credit points.
Can you outline the structure of the BBA program?
13 core business subjects + 8 specialisation subjects + 2 electives + 1 Capstone Business Project = 24 subjects / 96 credit points. Academic Literacies is a separate zero-credit foundation subject.
How many subjects do I study each semester?
Each standard full-time semester comprises 16 credit points, which is four 4-credit point subjects.
English Proficiency
What is the English proficiency requirement for the BBA program?
For applicants requiring an English test, LIHE publishes IELTS overall 6.0, with at least 5.5 in writing and speaking. Other accepted tests and domestic English qualification pathways are listed on LIHE’s admissions pages.
How long are English test scores valid?
Test evidence must be no more than two years old at course commencement.
Accreditation
Is the BBA an accredited course?
Yes. The BBA is a TEQSA-accredited course (Course ID: CRS1401887), with accreditation granted 1 June 2026. It is an AQF Level 7 qualification. CRICOS Course Code: 121420G.
Is the BBA accredited by a professional body?
TEQSA course accreditation is separate from professional-body recognition. No professional-body accreditation or membership eligibility is claimed. Professional designations may require further study, assessment or membership criteria.
Career Prospects
What career pathways can the BBA lead to?
Business knowledge can support a range of roles. Your pathway will depend on your specialisation, experience and employer requirements.
- Accounting: potential pathways include accounts support, financial reporting support and accounting-related business roles. Professional designations may require further study, assessment or membership criteria.
- Health Service Management: potential pathways include health service administration, operations coordination, project support and quality administration in health organisations. Clinical roles require separate qualifications.
- Marketing: potential pathways include marketing coordination, digital marketing support, market research support and customer experience roles.
- Tourism, Hospitality & Event Management: potential pathways include tourism operations, hospitality administration, event coordination and sponsorship support. Specific roles depend on experience and employer requirements.
Career examples are indicative. Completion does not guarantee employment, a particular salary, professional registration, a visa or a migration outcome.
Is the Health Service Management specialisation a clinical qualification?
No. It is a management specialisation rather than a clinical qualification. Clinical roles require separate qualifications.
Tuition Fee
What are the tuition fees for the BBA?
Tuition is AUD $9,900 per semester. The indicative total tuition is AUD $59,400, based on six semesters at AUD $9,900 per semester, without credit, repeated subjects or future fee changes.
Tuition excludes living costs, OSHC where required and separately charged non-tuition costs. Confirm fees, payment and refund terms in your written offer.
Graduation Requirements
How many total credit points must I complete to be eligible for graduation?
You must complete 24 subjects (96 credit points in total).
Is a capstone project required?
Yes. BBA5308 Capstone Business Project (4 credit points) is part of the degree requirements and sits in Year 3, Semester 2 of the standard full-time study plan.
